Brand Engagement

Gallup Consulting's scientists have uncovered fundamental truths about the nature of emotions and human relationships, as well as the crucial role played by situational factors in decision-making. This learning reveals what companies need to do to increase the power and performance of their brands. Great brands are able to capitalize on these fundamental truths, creating and sustaining vital emotional connections with their target constituencies.

Our Brand Engagement practice provides strategic marketing and research counsel to brand marketers in areas ranging from retail and financial services to automotive, hospitality and packaged goods. Gallup Consulting provides both the brand management expertise and the essential assessment tools needed to increase the overall impact of a company's brand marketing programs and the return on the company's marketing investment.

Gallup Consulting's Brand Management Approach

Gallup's history includes more than six decades of research into the psychology of brand relationships. Our data-driven and results-focused approach goes beyond merely providing clients with a solid base of information for strategic planning.

Our senior brand consultants give clients actionable insights with clear indications for marketing management and practical implications for employees in the boardroom -- and on the front line. Our consultants afford clients an extraordinary depth and range of expertise that includes experience with business-to-business and business-to-consumer applications in:

• Market Segmentation -- assessing and prioritizing opportunities for more effective marketing programs; providing applications for market expansion and acquisition opportunities as well as improved customer relationship management
• Brand Positioning -- identifying and clarifying competitive threats and actionable opportunities to guide product development and enhance the impact of integrated brand marketing programs
• Marketing Program Development and Evaluation -- maximizing the business-building performance of marketing program elements including distribution, packaging, product design, and pricing
• Marketing Communications, Brand Promotions and Advertising Management -- planning, evaluating, and refining media and message strategies to strengthen brand communications campaign performance
• Brand Health and Brand Equity Assessment -- monitoring the crucial components of brand health to provide direction for more effective management of overall brand equity

Gallup is affiliated with Gallup & Robinson, an advertising research firm that was cofounded by Dr. George Gallup in the 1950s.

Maximizing Organizational Performance

Gallup Consulting brand management programs are a powerful first step for organizations seeking better financial performance by improving customers' emotional engagement. Organizations can achieve even greater results when they address all points on The Gallup Path. We have developed integrated and comprehensive performance management solutions that support organizations in achieving crucial business goals.

In addition to brand management consulting, Gallup Consulting offers tools for:

Workplace and Leadership Practices

Marketing and Customer Practices

Gallup Consulting has the resources and experience to support organizations that seek to improve their business performance by developing better leaders, more profitable customers, and more productive employees. Our successes demonstrate our effective consulting and performance improvement solutions.

Contact us to learn more about how we can help you or your organization achieve higher levels of performance.